This Pride Month, We’re Wearing our Hearts on our Sleeves

Celebrating Pride at Bluestone Lane

At BL, we proclaim Pride 365 days a year—but this June, you’ll see our heart-covered coffee sleeves and Pride flags at your local. 

All month, wear your heart on your sleeve and spread the love for Pride with our custom coffee cup sleeves. On June 30, proceeds from coffee sales will be donated to WorldPride; celebrating 50 years since a moment of protest in New York City sparked a movement that took hold around the world.

Man holding cup with coffee sleeve that is covered in rainbow colored love hearts


In 2019, NYC Pride and WorldPride mark the 50th Anniversary of the Stonewall Uprising, and a half-century of LGBTQIA+ liberation. Bluestone Lane is proudly supporting NYC WorldPride, by donating $1 from every coffee sold in New York on June 30 to WorldPride.

James Goldcrown

We have worked with artist, brand friend and creator of the iconic Lovewall, James Goldcrown, who in 2018 wrapped our Collective Café in hearts for Pride. James creates masterpieces of lapping hearts, filling whole walls with a powerful and resonant message. This year, his signature hearts will be seen in every BL local on our custom coffee sleeves. James says the Lovewall, and the message that it emanates has found a place within Pride month. “For me, it is a platform that allows people from all over the world to come together and express themselves and spread love. With Pride month finally becoming a regular fixture in today’s society, the Lovewall is welcomed into a new family. I’m thankful for companies like Bluestone Lane, because they help spread the message of love and expression for the LGBTQ community and the people who care about them,” says James.

Artist James Goldcrown at the Bluestone Lane Collective Café
James Goldcrown

Wear your heart on your sleeve, and share the love this Pride month

Here’s how you can help us spread the love this Pride.

1. Simply snap and share your heart-covered coffee cup sleeve this Pride month.

2. Tag us @bluestonelane and we’ll re-share the love!

2. Reach out to loved ones. Refer them to the app. We’ll shout your coffee date. *For new app users only*

3. Give a friend $5 to spend at BL and we’ll give you $5 when they visit.

Bluestone Lane cup in front of pride month hearts