The Age – Big Press From Back Home
The Age, a daily newspaper which has been published in Melbourne, Australia, since 1854 (!!) wrote a great article on Aussie coffee featuring Bluestone Lane recently. For us it’s a pretty big deal when the press back home takes notice.
From the article:
“I wanted to start a brand, not a cafe,” says Stone, as he tucks into a breakfast of corn fritters at the West Village result of his brainwave, a beach-like cafe with blonde-wood floors and aqua metal chairs that recently hosted a photo shoot for the giant kitchenware company Williams-Sonoma.
Before he opened his first Bluestone Lane in 2013, Stone spent 75 hours observing patrons at 16 Starbucks outlets to see how much time they spent there and what they bought. Now he is at the helm of five of his own establishments around Manhattan; by the end of 2015, that tally will be at least six, maybe seven.
Read the full article “Aussie coffee entrepreneurs making it in the Big Apple”.