FRYE X Bluestone Lane


Enter to WIN a $500 Frye voucher, and 50% off Bluestone Lane!

One lucky winner will enjoy $500 to spend at Frye, and 50% off Bluestone Lane for the remainder of the year!


Celebrating our partnership with The Frye Company in Georgetown

Honoring the artisans who continue to handcraft products in this machine-made age, we have partnered with The Frye Company at our new space in Georgetown. Together, we have created an immersive shopping and dining experience, where we invite locals to explore Frye’s finely crafted leather products, while enjoying our artisanal Aussie-style coffee and café fare. Beyond Georgetown, our partnership includes custom co-branded coffee sleeves, a special edition of #MeetOurMakers and a chance to win…

The FRYE X BL Competition

We’re kicking off our collaboration with a chance to win big! Enter online to go in the running to win a $500 Frye voucher, and a BL VIP card (valid for 50% off Bluestone Lane food and drink at any location, until the end of 2018.) The winner will be announced Friday, May 25 at 9am EST, stay tuned!

#MeetOurMakers

An extension of our partnership includes a special Bluestone Lane edition of Frye’s #MeetOurMakers Instagram docu-series. In the third week of May, we unveiled three 15 second shorts filmed by videographer Jacob Santiago, highlighting the process of crafting premium coffee with our Coffee Director, Jai Lott.

Leather and Lattes

On May 12, we celebrated our collaboration with a day of leather and lattes in New York City. Frye’s Flatiron location featured the Bluestone Lane Coffee Cart, which operated from 12pm-3pm, serving free coffees to shoppers. Like in Georgetown, we invited locals to sip on a BL coffee, while exploring Frye’s quality leather footwear and accessories.