Djerf Avenue’s NY popup is taking the city by storm this week, and guess who’s adding an extra sprinkle of excitement? (No need for guessing games—it’s us!) We’re incredibly excited to be a part of the pop-up and to release the exclusive Djerf Avenue Iced Vanilla Latte in collaboration with Matilda.
This isn’t the start of our relationship though—we’ve been fans of Matilda since the beginning (who hasn’t) and turns out, she’s been a fan of us for some time too.
Matilda first fell in love with Bluestone during her LA pop-up last year, and since then our vanilla latte and matcha have held a special place in her heart. While in LA, our WeHo location became a special space for Matilda, its welcoming and warm aesthetic providing a daily escape and starting her day on the right foot.
Now, the story comes full circle. From her memorable LA pop-up experiences to her grand debut in New York, we’re absolutely thrilled to share this monumental moment with Matilda and her incredible community. Building lasting connections is what drives us, and we’re proud to be a part of a collab that celebrates two brands with such mutual respect and admiration for one another. We can’t wait to see you all at the pop-up, and cheers to Djerf Avenue with an iced vanilla latte—or two!