Catch us at SXSW!

A row of Bluestone Lane coffee cups on top of a coffee machine.

We’re back at SXSW this year! 2023 marks our forth year at the event, and we’re excited to be partnering with Tourism Australia for the occasion.
It’s all happening at AUSTRALIA HOUSE, from the 12-17 March. Catch us in the heart of the action on Rainey Street, showcasing the best of Australia’s coffee culture, serving flat whites and good vibes all week long.

Presented by the American Australian Association (AAA), the event promises to be a big one, with the best of Australia on show for all to enjoy. Attendees can expect an all-encompassing ‘Aussie’ experience featuring live music, thought provoking panel sessions, and interactive displays.

A Bluestone Lane barista pours oat milk into a jug.

Bluestone joins names like Patty Mills, King Stingray and Nornie Bero, as well as some of Australia’s leading experts in the film, music and thought and innovation sectors, in sharing the best the country has to offer.

Things kick off on Sunday March 12, at the Come and Say G’day reception event. This will be a celebration of the best in Aussie music, food and drink, starting the week off with a bang and setting the tone for the days ahead. Guests will be treated a menu curated by chef Nornie Bero of Mabu Mabu, showcasing Native Australian ingredients in all their glory. Australia’s amazing wine and beverage scene will also be on display, with Australian cocktails, beer and wine available. Guests will also enjoy a live acoustic performance from Yolŋu surf rock band, King Stingray, to top off the event.

Monday March 13 sees the start of the panel sessions, presented by Tourism Australia. Up first is ‘Enticing Travel Through Song, Art & The Written Word’ led by Adweek USA’s digital editor Colin Daniels. Offering a unique insight into the development of Australia’s global identity, the panel will feature marketing and creative experts Susan Coghill (CMO, Tourism Australia) Cam Blackley (chief creative officer, M&C Saatchi) and Millie Millgate (executive producer, Sounds Australia). They’ll share insights and opinions and discuss how they’ve harnessed and showcased creative talent to evolve understanding of Australia on a global stage.

Afterwards, Australia’s unique culture takes centre stage, with some of the country’s most recognised Aboriginal and Torres Strait Islander voices leading discussion at ‘Connecting to Country – The Power of Song, Food & Movement.’ Panelists Patty Mills, King Stingray and Nornie Bero—moderated by award-winning, Dallas-based author Alex Temblador—will discuss how food, art and movement have preserved and powered cultural identity.

On Wednesday March 15, Australian company Woodside Energy will present ‘Tasty Tech: Converting Emissions into Useful Things’. Australian’s innovative prowess will be on display here, and it’s an exciting chance to see how the country is leading the charge in advancing climate technology. Join panelists Jason Crusan (Woodside), Dr Zara Summers (LanzaTech), Dr Jay Kim (ReCarbon), Dr Ezhil Subbian (String Bio) as they discuss Woodside collaborations with leading technology developers from around the world, and learn what they’re doing to advance emerging climate tech.

There’ll be many more speakers appearing throughout the week, including Patricia Adjei (Australia Council for the Arts), Anna Magzanyan (Los Angeles Times) and Lara Cawsey (Epic Games). Get the full run down of the weeks events here.

If you’ll be attending, make sure to pop in to AUSTRALIA HOUSE to say g’day and share a brew with us. We’d love to see you!