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Bluestone Lane WeWork

Bluestone Lane opens at 902 Broadway with The We Company

In the heart of New York City’s Flatiron neighborhood, we’re excited to announce our newest location at 902 Broadway in partnership with The We Company, home of WeWork. The innovative concept, dubbed Made By We, is redefining the way we think about shared workspaces – with Bluestone Lane being the first faces to greet you as you enter.

Born out of a ‘community-minded’ vision, the joint venture truly harnesses the power of human connection to bring people together in a unique space. Here, our locals will receive their genuine daily escape with a personalized experience, but now with a greater opportunity to connect and create.

A first-of-its-kind concept

The location itself sets a new benchmark in products, on-demand services and a sense of community offered by both Bluestone and The We Company. The best part being, in true communal style, it’s accessible to everyone – no membership required.

The Made By We team have created a custom version of WeWork’s communal work and meeting spaces, with nearly 100 bookable workplace seats available on-demand or for pre-booking via their website as well as meeting spaces for groups of four to 10 people.

Fronted by a full Bluestone Lane coffee shop, the space offers the premium BL coffee you’ve come to love as well as our signature healthy seasonal eats and warm, personal service. Not to mention the option for in-house catering for larger meetings and workspaces at Made by We.

The flagship concept also features a market-stand with a suite of products created from both Bluestone Lane and WeWork member companies. Choose from healthy snacks and Brunch Club apparel, to printed tech accessories and reusable water bottles. All designed and hand-picked with a seamless and convenient workday, top of mind.

Connection and community

With an emphasis on events rooted in connection and community, guest speakers are carefully curated to showcase those who are shaping and influencing the modern workplace. The inaugural event launches Tuesday, January 22: Do What Feels Good: Redefining Beauty & Health with Hannah Bronfman & Elaine Welteroth.

Perhaps just as important as the physical location is the concept’s intention – providing a space where people can come together to work, grow, support mission-driven products and small businesses made by members, and gather for events that help people build a life powered by connection and purpose.

We look forward to seeing you there.

Location & hours:

  • Made by We is located at 902 Broadway in the heart of New York City’s Flatiron neighborhood.
  • Hours:
    • Bluestone Lane & retail: Monday-Friday 7am-7pm, Saturday & Sunday 8am-6pm (+ evening events)
    • Made by We Workspace: Monday-Sunday 8am-6pm

Read more about 902 Broadway here.

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