The Sydney Morning Herald: How Nick Stone built a $20 million business selling Australian coffee to New York
Check out Bluestone Lane founder and CEO, Nick Stone in The Sydney Morning Herald’s How Nick Stone built a $20 million business selling Australian coffee to New York.
“I was drinking coffee twice a day every day to escape from banking because I was working big hours,” Stone says. “Going to get coffee wasn’t part of the daily ritual because it was a much more functional product, rather than an experience. Secondly, they didn’t have much connection with their local establishment, it was just very routine. No one had a local, nobody had any connection. It was just crazy when you think about it. Coffee was so transactional it didn’t have deeper meaning, it was just where can I get this commoditised caffeinated product.”